Alabama Travel Council was formed in 1945 and continues to unite and support the state’s tourism and hospitality industry through cooperative and collaborative programs for advocacy, education and networking. Our goal is to facilitate and promote the economic growth of Alabama’s $6 billion industry and to support our member businesses.

Mission

The mission of the Alabama Travel Council is to lead and strengthen Alabama tourism efforts through advocacy, education and promotion on behalf of its members.

Vision

We serve as the industry leader for current and future tourism professionals, creating opportunities for connectivity and collaboration.